Roku

Ginfused Energy reimagines Suntory’s Roku gin as a refined, alcohol-free energy drink.
The brief asked us to create a new identity that honors the original while entering a new category and resonating with the “Moderation Generation.” By blending Roku’s refined gin identity with the energy of gamer culture, it becomes a sophisticated alternative to traditional energy drinks.

Yellow pencil winner at the 2025 D&AD New Blood Awards.